“Whatever I say and do, I cannot not communicate. Communication therefore involves a complex multi-layered, dynamic process through which we exchange meaning.”
Candice Ward-Ferris, M.A.
Everyone has a story and rarely do our stories travel in straight lines. Such was the case for Candice Ward-Ferris when she founded Ward-Ferris Consulting. After a career that blended international program development and the art of how we process and communicate information through marketing and branding, her roads led her to this place – the role of storyteller and wordsmith.
Able to capture the essence of what a client is trying to do, whether that be an individual’s own elevator pitch or the development and launch of a company’s brand, she weaves her unique approach into crafting a story that resonates with an audience.
Having lived, worked, studied, or traveled to more than 40 countries, Candice witnessed first-hand what miscommunication looks like. Sometimes the observer and sometimes the initiator, she became committed to exploring the cultural mores that drive the way information is processed. It sparked her curiosity, as well as her professional and academic pursuits, down the path of intercultural communication and international media.
She has created and managed programs that prepare students for overseas experiences in almost every corner of the world and has prepared secondary educators to teach in the United States.
Candice has written branding and outreach strategies for multi-cultural organizations as well as new entrepreneurs; managed the day-to-day operations of advertising campaigns; trained U.S. embassy staff on branding, outreach, and communication; generated advertisements and copy; created all press-related material for organizations; edited publications; and served as a guest speaker on the challenges and opportunities in working or studying abroad for business schools.
Given her critical eye and respect for the words we choose, she also serves an editor for academic and research professionals in the United States and Europe with journal submissions.
Her undergraduate studies in North Carolina and England focused on political science and English. She has a Master of Arts in communication and leadership studies, with a concentration on international media and intercultural communication from Gonzaga University.
She has published research on marketing in ethnically diverse markets, and as a military spouse, teaches resiliency training workshops for spouses of active-duty soldiers. Additionally, she has served as the marketing and/or public relations chair for multiple non-profits in Washington, D.C., Rhode Island, and North Carolina.